We created a fresh visual identity for Belchertown, Massachusetts, one that honors the town’s rural charm while positioning it for a connected, community-focused future.

The goal? A system that feels cohesive across departments, events, and communications, while giving Belchertown a visual voice that’s as welcoming as the people who live there.

This is place-based branding with purpose.

TEAM

Katie McLaughlin

Lara Wulff