Locality Studio recently finished up a rebrand of the professional group Women in Planning and Development Chicago. We created a survey to gather
feedback from the group’s members about the existing and upcoming brand desires. We also researched aspirational and peer brands, providing initial drafts,
full concepts, and revisions. The final logo emulated shapes from Chicago’s Wells Street Bridge. We also created a style guide for the group to use moving forward.

DELIVERABLES

— Logo and Branding

— Brand Guidelines

— Launch Party Collateral

TEAM

Katie McLaughlin

Lynden McAllister