Town of Weston, Massachusetts



Locality Studio has worked with Weston to develop signage guidelines for all town signage. The guidelines cover facility, wayfinding, and recreational signage for the Town’s properties and signage. Locality worked with stakeholders, the Select Board, and the Planning Commission. Multiple meetings were conducted and draft concepts were presented, resulting in three “themes” for signage designs. The guidelines were adopted Summer 2021 after a presentation by Locality Studio to the Select Board and Planning Commission of the final document.


— Stakeholder engagement

— Branding

— Signage Design Guidelines


Katie McLaughlin

Claudia Zarazua

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